15 years of the iPhone catapulted Apple into business

when is Laughter at the arrival of the first iPhoneSteve Ballmer, then CEO of Microsoft, made it clear that he believed that Apple had no chance of success.

Things have changed a lot since then Apple introduced the iPhone in January 2007.

The product that changed everything

At the time, Apple was an iPod company that also made PowerPC Macs that also powered it. Today, it is the manufacturer of the iPhone that owns the iPad Devouring the “industry” netbook and entry-level Macs with Custom silicone Deliver low power computational performance Compete with the best computers.

Today we see Computer sales declineaccelerating Mac sales – and Microsoft without a serious position in the mobile business.

“Once in a while, a revolutionary product comes along that changes everything,” Apple CEO Steve Jobs said in time.

Date shows, Palmer laughed in response.

Only one of them was wrong.

The iPhone requested that Apple enter the organization

When it comes to the enterprise, while you may find computers in place, the Participation is changingand mobile devices It changed the way we do business.

the mobile momentum I mean, Apple is growing in every category in which it plays in enterprise computing, and with Palmer’s laughter fading into history, Cupertino appears to have at least a decade before Chrome gains more than a PR-driven foothold in business computing. When they get a choice, Employees regularly choose an iPhone, iPad, or Mac.

One of the greatest bugaboos that Palmer pointed out was the cost. But the costs are better understood today. Total cost of ownership Studies show that while the initial outlay for Apple products may seem more expensive, the lower cost of technical support, loyalty, and Productivity benefits Created by giving employees choice make up for it.

The iPhone has taken over the mindshare, putting both the iPad and the iPhone behind The wind is under the wings affiliate Bring your own device direction f Employee selection that characterize IT deployment in today’s enterprise.

When the world costs free

We also have a better understanding of the risks of “free” technology.

Years of data grabs by shadowy ad networks and tech companies Social media It exposed threats to civil liberties, political consensus, and human rights. Look and perhaps you will see that privacy is not just a personal matter, it is a fabric being removed threatens our way of life.

That’s why Apple works where it can to protect it. And where you can not, as in ChinaWe see the consequences. Why does the loss of privacy occur differently elsewhere?

Apple is not satisfied with paying institutions

A complacent company you will not be Prioritize securityIt will not sort out intimate deals for business customers with telecom networks, and will not actively support the evolution of an ecosystem that supports enterprise MDM and security providers.

Radia will not focus on the continuous development of New enterprise-friendly APIs. will not submit Apple Business EssentialsAnd Apple PayAnd Apple Cardor Click to pay. And it certainly won’t be preparing to deliver what it probably hopes will be a giant leap in collaboration in the form of Augmented reality glasses.

This focus on the business market generates clear rewards. Apple acquired 23% of the US corporate computer market Sometime last year, something no one could have imagined when Apple introduced the nifty contact form/music player/web browser in 2007.

Few then believed that such a massive turnaround for Apple was possible. But it was possible.

You can even measure impact – just look at it Statistics counter OS stats for the US to get a sense of how things are changing. Apple’s combined Mac/iOS systems account for more than 40% of all US web traffic by operating system, with android occupy 22% more.

The transformation will continue

I’m starting to lose count of the tech pioneers Now tell me, “Apple will dominate the enterprise in the coming years.” You can thank 15 years of iPhone (and several years of exploring mobile devices with the iPad) for that. These days, every company He wants to have an app And it reaches others through every mobile channel it can get.

Mobile isn’t just a consumer-facing game, either — business communications, data processing, and back-end services (space in Microsoft seems to shine) are necessary for today’s work. It wasn’t just copiers and fax machines The wave of mobile phone change led by the iPhone has been replaced These products revolutionized the way we live, work, and play, and the rise of Apple reflected that. While the company doesn’t always get the mix right, Apple’s mission to build easy-to-use systems that enable, rather than get in the way, has proven its value over time.

New global era

“iPhone also heralds an era of software power and sophistication unprecedented in any mobile device, redefining what users can do on their mobile phones,” Apple said when introducing its devices.

Fifteen years later, it’s hard to see how we might think differently about that.

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