9 & 10 News turns to new graphics that emphasize accents, and genre specifics

In addition to a A completely different new logoWWTV, Northern Michigan station, debuted new graphics and music in January 2023.

The new graphics follow the logo’s blue and gold color palette with a flat, angular look.

The exact angles used vary from application to application but appear to be at least partially inspired by the sharp diagonal line on the right side of the station’s new logo.

Angles are used heavily in the open to showcase a montage of regional shots that use side-by-side animation to reveal the newscast’s title card.

The italic motif continues in the updated lower third, which features adjacent white and yellow elements divided at an angle.


Corners are also found in other full-screen wallpapers, with multiple lines of different shades and colors used to create triangular elements.

The pack also uses accents of polka dots and other small icons, including some that resemble those used on CBS News and the new Proprietary terminal graphics package that are being asked. The slots also include a small clock icon with the hands set to the corresponding newscast start time.

The station also updated its bug to a simple, translucent version of its logo with the time in the identical look above. Viewed on top of the lighter shades, error and time appear to apply a slightly darker outline to them.

Like its new logo, the station uses Futura in its graphics package. The web version of Paratype Foundry is used on the Stations website via the Adobe Font service, formerly known as Typekit, based on basic CSS and HTML parsing.

Another common element of the new look was the use of specific typography, including, prominently at the time of the newscast illustrated in word form.

The same typography is also used in other parts of the new look as well as in social media graphics.

WWTV seems to be using a technique of applying an outline effect to an existing font, which results in slightly distorted and odd angles in the strokes, like the irregular “dots” found in the “N.”

From a strict typographical standpoint, creating a type defined in this way is essentially a “pseudo-outline” version of a font simply because it uses “computer’s best judgment” to draw the best approximation of what the characters illustrated will look like.

The result is that the outline has to sit either on the inside, outside, or along the middle of the edges of the original lettering, so the result, especially on thicker shows like WWTV use, is a look that can create some odd effects.

WWTV is not unique in using this approach, although it is considered a big no-no by print professionals.

The Paratype (abbreviated “PT”) version of Futura used on the station’s website does not include a specific official version. At the same time, URW Type Foundry offers a detailed version of Futura, but it has significant differences from the characters shown in the WWTV graphics.

Striped prints have become popular in recent years, with each one being a Peacock broadcast from NBC. In this case, NBC commissioned a dedicated line, known as Peacock sansThis also has a separately drawn outline version instead of relying on a faux outline effect.


A true outline font, such as Peacock’s, is drawn separately but is usually based on the same letterforms that the original font had.

The station uses the same deck as before the updates, although the video boards put in mostly have new graphics. The station did not immediately update its weather graphics from the previous look.

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