apple The price of the iPhone 14 series has increased in a number of major markets, although it has not changed in the United States.
With rampant inflation and a global recession still on the horizon, all eyes were on how Apple will pricing its flagship product during the Cupertino giant’s big event on Wednesday, as it revealed Four iPhone 14 models.
It was one of the biggest surprises in the United States, Apple kept iPhone 14 series pricing the same It also shipped for the equivalent iPhone 13 model.
The base model of the iPhone 14 will start at $799, which is the same amount they initially charged for the iPhone 13. The highest price for the iPhone 14 Pro Max starts at $1,099, which is the same price as the iPhone 13 Pro Max.
However, Apple has raised the price in some of its largest markets globally.
Apple’s latest smartphone will be a test of the global consumer’s appetite for new electronics and will put the US tech giant’s brand strength to the test.
Here are some comparisons of the base iPhone 14 model versus the iPhone 13 in different countries.
- iPhone 13: £779
- iPhone 14: £849
- Price increase £70 ($80)
- iPhone 13: 1349 Australian dollars
- iPhone 14: 1399 Australian dollars
- AUD 50 ($33) price increase
- iPhone 13: 98800 JPY
- iPhone 14: 119,800 JPY
- JPY 21,000 price increase ($146)
- iPhone 13: €899
- iPhone 14: 999 euros
- 100 euros price increase ($100)
Other models have sharp price increases. For example, the iPhone 14 Pro Max in the UK is £150 more expensive than last year’s equivalent model.
Analysts said part of the reason for the rises may be higher component costs and the US dollar’s appreciation against other currencies in markets where Apple has raised prices.
“The main idea is that the euro, the yen has gone down quite a bit which has led to a slight increase in prices,” Neil Shah, partner at Counterpoint Research, told CNBC.
on Wednesday, and The British pound fell to its lowest level against the dollar since 1985. The euro is still almost at Parity with the dollar The dollar continues to rise against the Japanese yen.
Apple has kept the iPhone price the same in mainland China, one of its most important markets. Apple’s largest revenue segment in China, which includes the mainland, Hong Kong and Taiwan, was the third-largest region by sales in the second quarter of the year.
Apple’s iPhone 14 is priced at CNY 5,999 ($862), and the Pro Max starts at CNY 8,999.
China has seen a resurgence of Covid this year. The authorities adhere to their “zero Covid” policy, which has led to the closure of major cities including Shanghai Financial City And the Chengdu Production Center.
It hurt the economy Consumer appetite is dampened.
Market research firm IDC expects the Chinese smartphone market to shrink 13% this year, dropping below 300 million device shipments for the first time since 2012. This may be one reason why Apple hasn’t changed iPhone pricing in China.
“I wouldn’t be surprised if part of the rationale for keeping prices there was to maintain demand in such a challenging environment, and in such a strategically important market for Apple at the time,” said Brian Ma, technology industry analyst at IDC. CNBC.
Apple continues to have success in China, particularly in the higher-priced premium segment of the market.
IDC said Apple captured 70% of the market share in the $600-plus smartphone segment in China in the second quarter, up from 58% in the first quarter. Much of that can be attributed to the demise of Huawei, which The smartphone business has been hit by US sanctionswhich leaves a void to fill in for Apple.
“Keeping prices steady helps Apple maintain its user base and strengthen its position in China,” Ma said.