Deloitte: Mobile trends survey shows the lasting impact of the pandemic on us

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The pandemic’s lasting impact on the US population is demonstrated in a new survey of connectivity and mobile technology, according to Deloitte. It shows a population adjusting the balance between their virtual and physical world.

Deloitte’s 2022 Connectivity and Mobile Trends survey finds that in 2022, so will the digital lifestyle
It became more normalized and standardized.

It found that the average number of connected devices in an American household is now 22 (down from 25 in 2021). The slight decline came as a result of fewer smart home devices and entertainment devices. External broadcasters seem to be losing ground as the prices of smart TVs with built-in broadcasts are dropping. Likewise, connected exercise equipment is seeing a drop in demand now that in-person gyms have reopened.

5G adoption

Gotta 5G.

It found 5G to be the third most important for consumers considering their next phone purchase, after battery life and data storage. When smartphone users retire their old phones,
Many are upgrading to 5G-capable devices. Last year, 56% of respondents who upgraded their phones in the previous year, said their phones had 5G technology. In 2022, this portion reaches 68%.

With more devices connected, comes the need for better connectivity: Over the past year, 15% of consumers upgraded their home Internet services to achieve higher speeds and 44% purchased “signal boosters” such as Wi-Fi extenders and mesh equipment to increase coverage in all over the house.

The vast majority of those (87%) reported that their new device improved Wi-Fi performance. Only 8% said they had changed home ISPs in the past year; This may reflect the time and effort required to arrange a new service and schedule technicians to rewire a home connection.

One in five have switched mobile service providers in the past two years, mainly because they want better value for money. Just over a third got a new smartphone in the past year, and another 32% plan to get a new smartphone within the next year. This may indicate that most consumers are upgrading files
Phones are on a two- to three-year cycle, in line with most traditional carrier contracts.

Half of 5G smartphone users agree that the new connectivity standard enhances many capabilities and experiences. Compared to before 5G, roughly: a quarter said they watch more
Streaming Videos One in five said they use 5G phones more as mobile hotspots and for payment; A quarter of Generation Z smartphone users reported an increase in mobile gaming.

Overall, 48% of respondents said 5G is somewhat better or much better than them
expected, and another 45% said it met expectations. Only 8% of users were dissatisfied.

Distance working

Deloitte Technology User Categories.

Additionally, the report found that remote experiences continue even as the effects of the pandemic ease, with 45% of consumers surveyed saying that one or more family members have been working from home at least some of the time (down from 55% in 2021). ).

About 47% of working adults reported having worked from home in person at least some time within the past year. Homeschooling has fallen more dramatically than remote work, but 23% of consumers report that one or more family members are still going to school from home at least some of the time (down from 43% in 2021).

Over the past two years, the COVID-19 pandemic has pushed American families into unprecedented community beta testing that has accelerated emerging trends in technology and connectivity. Almost overnight, the lines between the physical and digital world of consumers blurred, and the home became the headquarters for virtual work, learning, fitness, healthcare, shopping, socializing, and entertainment.

In 2021, Deloitte explored how consumers adapt to surprisingly crowded homes. They have added new devices, entertainment and smart home devices, upgraded their networks to improve connectivity, and have stabilized
In the field of managing a wide range of devices and services.

Although virtual experiments sometimes tested bandwidth and patience, people made the situation work. Almost overnight, the lines blurred between the physical and digital world of consumers, and the home
The headquarters for virtual work, learning, fitness, healthcare, shopping, socializing, and entertainment.

Now, there are fewer people working and learning from home. Homes are less crowded, there is less pressure on people, devices and networks, and many acute challenges have subsided. Consumers are gaining a mastery of their digital lives. They are deliberate about which activities need to be done physically and which ones are in person.

There is still plenty of room to improve virtual work: remote employees still need better communication, improved engagement with colleagues, and techniques for managing distractions and stress.

Wellness Management

Telehealth is on the rise.

The report also stated that 92% of consumers said they were very or somewhat satisfied with their virtual medical experiences – up 10 percentage points from 2021.

They report that virtual work, school, fitness, and health care – at the right scale – are being achieved
Their lives are better, healthier and more fulfilling.

Seven out of 10 consumers who use their smartwatches and fitness trackers report that the devices improve their fitness and health. At least seven in 10 who have virtual work or school experiences under their belts would like virtual options in the future, too.

Forty-nine percent of consumers said they attended at least one virtual medical appointment as a patient in the past year — millennials were leading the trend with 59% — and 26% attended at least one virtual medical appointment where someone else was the patient.

Consumers intend to use virtual healthcare even after the pandemic subsides, but use varies based on the type of care they need. When it came to screening for chronic conditions and new symptoms, more than four in 10 said they would prefer using the default or mixed options for assessment.

digital life challenges

How many devices do you have?

But not everything is rosy. More than half of those surveyed are concerned about the security vulnerabilities of their smartphones and smart home devices, and 40% of users are concerned about the security of data on their smartwatches and fitness trackers.

Almost half (49%) of smart home users are concerned about their smart device being “taken over” by hackers (for example, changing thermostat settings).

They are concerned about the possibility of location data being monitored. Tech companies, device makers, app developers, and carriers all have an opportunity to help consumers improve their devices and
Connect and enjoy better virtual experiences. Companies that can do this while giving consumers greater transparency and control over data security and privacy may be able to gain an advantage
on the competition.

Overall, while 24% of consumers say they are overwhelmed with the devices and subscriptions they need to manage them, this is down from 32% last year.

Deloitte surveyed 2,005 consumers. All data have been weighted according to the most recent US census to arrive at a representative view of US consumers’ opinions and behaviors.

On average, early adopter households have more types of devices (20) and more total devices (31) than others. (Households generally have 14 types of devices and 22 devices in total).

Overall, 24% of consumers said they are overwhelmed with the devices and subscriptions they need to manage them — down from 32% last year. For smart home technology, 27% of users reported it
Devices add a lot of complexity to their lives.

Device and subscription fatigue increases both with the number of devices and the number of people working and learning from home (Fig. 15). Over the past year, as families gained experience and workers and students returned to the office and classroom,
Management just got a little easier.

Notably, early adopters (with 31 devices on average) felt tech fatigue more severely: 36% said
Overwhelmed with devices and subscriptions.

When it comes to smart homes, ownership of connected devices is consistent, on average, compared to 31 percent of respondents with smart home security systems; 29% have outdoor surveillance cameras and 28% have doorbells with built-in cameras. A quarter of the company has smart lighting solutions. 53% of smartphone users who have smart locks use their phones to lock and unlock their homes, and 51% of those who have security systems or their phone cameras use their phones to manage these systems.

Audio-enabled smart speakers have seen a massive rise in 2020, so their recent decline is seen more as a correction than a cause for concern.

Americans are still striving for a better balance in their digital and physical world. They seek experiences that enhance their well-being and productivity while reducing complexity.

Deloitte said companies should think of new ways to communicate the benefits of 5G and build new
Experiments that make best use of their increased speed. New immersive experiences are likely to require, for example, the success of 5G; It will also generate more data from user interactions and evolve to require additional connected devices such as virtual and augmented reality, wearable and haptic interfaces. Whether it’s a desire for virtual reality games, real-time augmented reality applications, or mobile access to the metaverse, consumers have shown that they are ready for the future of 5G, Deloitte said.

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