EIGER participates in the World Economic Forum in Switzerland 2023 as a global step towards being the highest level of outdoor products, in cooperation with WIR Group to lead the interactive technology

At the 2023 World Economic Forum, WIR Group and Eiger, together with the Ministry of Investment / BKPM, will promote the adoption of interactive technology in the Indonesian retail sector.

JAKARTA, INDONESIA – (Newsfile Corp. – January 12, 2023) – PT WIR Asia Tbk (WIR Group) – Southeast Asia’s leading technology-based company for Augmented Reality, Virtual Reality and Artificial Intelligence – together with the Ministry of Investment / BKPM has been selected for the time Fourth to participate in the 2023 World Economic Forum (WEF) to be held in Davos from January 16 to 20, 2023. On this occasion, WIR Group will cooperate with PT Eigerindo Multi Produk Industri, a company that oversees the EIGER Adventure brand, an Indonesian company Outdoor Gear will soon open its first store in Switzerland.

During the briefing (1/10), WIR Group and Eiger expressed their enthusiasm in exploring interactive technology within the scope of the Indonesian retail sector.

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At WEF 2023, WIR Group and EIGER will showcase prototypes of future interactive technology adaptations. This technology allows users to interact with digital content in a more immersive and realistic way, using gestures, voice commands, and other forms of input.

The Ministry of Investment / BKPM once again invites the WIR Group to cooperate in the Indonesia Pavilion as a side event at the World Economic Forum, an event launched by the Indonesian government in cooperation with KADIN in Davos 2023, as this local and national company has a global competitive value that is able to build a foundation for various sectors to adopt digital technology . “We have confidence in WIR Group as a technology developer and also a reliable partner to set an example for Indonesia’s success in high-tech development,” he said. Nurul Ashwan, Investment Promotion Undersecretary, Ministry of Investment / BKPM.

At this annual event, the presence of WIR Group is expected to support the activities at the Indonesia Pavilion. “The Indonesian government is promoting the development of the digital economy which is the cooperation between the government and business owners at the Indonesia Pavilion. At WEF Davos 2023, WIR Group and EIGER are pushing to accelerate the digital economy and support the implementation of the plans,” added Nurul Ishwan, Deputy Investment Promotion, Ministry of Investment / BKPM. Strategy to develop the ecosystem of the digital economy in Indonesia.

“We feel honored to have the confidence once again to fill Indonesia’s pavilion at WEF 2023, once again we will show the world the power of digital technology development and the prospects for Indonesia’s digital transformation, including by showcasing excerpts from interactive technology and its applications for all industries, especially retail,” he said. Gupta Seturus, Head of Sales and Marketing, WIR Group.

This year, the WIR group is highlighting the theme “The Future of Interaction”. The presence of this interactive technology allows users to interact with digital content in a more natural, intuitive and immersive way.

“Interaction is an important aspect of modern technology, and it seems that it will continue to be so in the future. As technology advances, we may see more and more interactive devices and systems that are able to respond to human input in a more natural and intuitive way, such as approaches to technology and significant developments in interaction including That virtual reality and augmented reality as well as the other interaction,” Gupta added.

Christian H Sarsono, CEO of PT Eigerindo Multi Produk Industri explained that EIGER’s presence at the 2023 World Economic Forum in Davos represents a global leap for EIGER as well as a step towards digital transformation as advocated by the government across all industries.

“EIGER welcomes efforts to advance the adoption of digital technology in the retail industry. This is embodied in EIGER by joining the multinational event at the World Economic Forum 2023,” said Christian.

EIGER’s presence at WEF 2023 is also a step in preparation for the opening of its first store in Switzerland.

“The name EIGER is inspired by the name of a mountain in Switzerland, Mount Eiger. We were also inspired by the high quality standards that are part of the Swiss lifestyle. It drives us to continue creating high-quality products,” said entrepreneur Suwarno, General Manager Marketing, PT Eigerindo MPI. Sports that at the WEF 2023 event, EIGER will present its offline store in Switzerland and it will officially open in March 2023.

Then, at the culmination of the WEF 2023 event in Davos, the Ministry of Investment / BKPM in collaboration with the WIR Group and EIGER will present efforts in adopting future interactive technology.

PT Eigerindo MPI General Manager of Digital Experience, Jason Woesang, explained that EIGER is currently developing a new division, Digital Experience, as a way to adapt to technological developments, with the goal of enabling EIGER to provide the best experience to consumers. One of the initiatives that is currently being developed is the use of Web 3.0 technology.

“We value the cooperation with the WIR Group in Davos as one of the steps towards digital transformation that EIGER has taken. We hope that we can reach a broader global market through digital interactive technology, so that we can offer the best experience to Eigerians (consumers) wherever they are,” said Jason.

WIR Group is constantly seeking to collaborate with various parties to develop the national digital ecosystem and support the commitment of the Government of the Republic of Indonesia to achieve comprehensive, empowering and sustainable digital transformation.

About PT Eigerindo Multi Produk Industri

PT Eigerindo MPI is the company overseeing the EIGER Adventure brand, an Indonesian outdoor equipment company that has been supporting outdoor enthusiasts since 1989. Focusing on “Tropical Adventure”, EIGER Adventure offers 3 main activity categories that include various outdoor activities, namely EIGER Mountaineering and EIGER Riding and EIGER 1989.

Currently, EIGER Adventure already has more than 7 flagship stores and 215 stores in 27 provinces across Indonesia. In 2023, inspired by the Eiger and Switzerland’s high quality standards, EIGER Adventure will open its first global store in Switzerland. EIGER Adventure is now also available through various online marketplace platforms and on their website www.eigeradventure.com

About WIR Asia

WIR Group is a Southeast Asian based immersive technologies of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) that has built solutions for foreign industries. In carrying out its business activities, WIR Group has a vision to provide “smart society” solution and O2O (online to offline) metaverse world for everyone in entering the era of Web 3.0.

Since 2009, through its Software as a Service (SAAS) based program, WIR Group has completed thousands of projects and served clients in more than 20 countries including the United States, Spain, Nigeria, Singapore, Malaysia, Thailand, the Philippines, Myanmar and many other countries. In addition, WIR Group has also received several international awards including the 2022 Asian Technology Excellence Awards, German Design Award 2020, Best AR Campaign at the annual Auggie Awards at the 2015 and 2016 Augmented World Expos in Silicon Valley, Innovation 40 awarded by He accepted the British media outlet at the London Stock Exchange Studio, which was featured as one of the Metaverse Tech companies to watch in 2022 according to Forbes Georgia, and represented the tech sector in the Indonesian unit of SXSW Texas in 2017 and the World Economic Forum in 2019, 2020 and 2022.

The Company and its subsidiaries (“WIR Group”) have completed numerous projects in education, retail, media and gaming. In 2015, WIR Group expanded its scope to provide media/advertising services through its technology unit DAV and retail service through Mindstores in 2016. In 2019, the company set up Minar technology unit through PT Mata Nilai Republik to develop geolocation-based games In augmented reality. On April 4, 2022, PT WIR Asia Tbk officially listed its shares on the Indonesian Stock Exchange (BEI) under the ticker symbol WIRG.

For more information, please contact:

Head of Communications, PT WIR Asia Tbk

Tel: (021) 5367 8064
Fax: (021) 5367 4611
Email: Communications@wirglobal.com or info@wirglobal.com
website: www.wir.group

To view the source copy of this press release, please visit https://www.newsfilecorp.com/release/151237

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