Auto racing is one of the top spectator sports in America with tens of millions of fans all over the world. Even if you don’t count among those fans, there’s still a chance you know at least the National Stock Car Racing Association (NASCAR). Well, the Society recently decided to upgrade their headquarters in a huge way with some huge video walls courtesy of them flat.
Built in 2009, the eight-story, 184,500-square-foot office complex is located in Daytona Beach, Florida, just across from Daytona International Speedway. From the start, the space was designed as a tribute to motorsports with all kinds of memorabilia scattered throughout the offices, and technology used throughout needed to retain the same branding.
“We wanted something bold, gritty and impressive—just like our sport,” said Craig Knipp, executive vice president and chief development officer of NASCAR. “Its color, its images, its sound. We wanted to convey all of that.”
With that in mind, the AV systems used at various levels of the facility simply weren’t cutting it. “It certainly doesn’t represent our brand,” he said. “It was kind of dull to be really honest.” As such, Neeb and his team set their sights on LED video wall technology which, according to Neeb, offered the ability to capture people’s attention and create a truly immersive experience, which eventually led them to Planar.
“We felt that Planar continued to rise to the level of a world-class solutions provider,” said Knipp. Planar’s case studies provide great examples of why you should keep up with them. From a technology standpoint, it was clear that the products fit every application well. That’s what really caught our attention.”
Clear LED screens make the first floor no longer full
To display the auto racing scene, a large room on the ground floor is equipped with an LED video wall approximately 16 feet wide and 5 feet high (8 by 4) with a pixel pitch of 1.2 mm (TVF1.2). The room is typically used to meet and greet visitors and host race day events, so the new video wall, Ned said, allows them to showcase and celebrate the sport.
As a functional canvas, NASCAR can now use the Planar TVF Series LED Video Wall for presentations, meetings, employee gatherings, and entertainment.
“Sometimes it can be for something as simple as showing welcome messages to visiting dignitaries, thanking them for being part of our sport, which can go a long way,” Knipp said.
But while the LED cloth serves a lot of purposes, Neeb emphasized that the top priority is expressing the energy and excitement that are synonymous with NASCAR.
“Some of the content we feature includes shots from the car’s point of view, which creates a sense of being in the car and racing around the racetrack,” Knipp said. “The video wall really brings out the feel, the emotion and the deep experience that is NASCAR.”
NASCAR flat video walls give your meeting room a view
Moving up to the eighth floor, Ned and his team faced a unique challenge. Dedicated to the original founder of NASCAR, the Bill France Boardroom is a big, long space with an adjoining balcony and plenty of windows. As a result, this general lack of wall space makes for little room to fit a video wall without covering some of that area.
In the end, the team settled on a creative solution that managed to get the display space in place while preserving most of the natural lighting. The windows at the end of the meeting room have been replaced by an approximately 16-foot-wide, 7-foot-high (8 x 6) DirectLight Ultra Series LED video wall with a pixel pitch of 1.2 (DLU1.2). Next, a camera was installed on the building’s exterior that transmitted a live feed to the video wall to replicate the same view seen from the window earlier.
“It’s like you’re looking out the window, just like before,” said Knipp.
Also, as an excellent choice for the meeting room, this flat video wall used came with Planar’s self-adjusting alignment technology, ActivAlign, which maintains high optical performance over time while combating issues such as vibration and thermal expansion, helping to ensure a smooth visual experience for presentations and video conferencing. and the like.
“It works incredibly effectively and with the brightness of the screen, content can be seen from anywhere in the room,” said Knipp. “The video wall is also very useful when we are hosting hospitality events in the space and outside the balcony.”
Overall, Knipp said that one of the best advantages of the new LED video walls is the sheer reliability of the technology.
“It’s incredibly flexible. You can trust it. The last thing you want is for your guests to walk into a space and see a screen that has obvious challenges to it. We can tell from first-hand experience that Planar video walls live up to their expectations.”
In addition to the Planar TVF Series and Planar DirectLight Ultra Series LED video walls, more than three hundred high-performance HD LCD monitors (24-inch, 27-inch, and 32-inch) are used to support the building’s security monitoring and control systems.