The content-to-commerce company offers dermatologist-approved skin analysis and an award-winning virtual makeup experience across its D2C brands, offering its customers uniquely customized shopping experiences.
New Delhi, January 4, 2023– (working wire) –perfect company. (NYSE: PERF), a leading provider of augmented reality (AR) and artificial intelligence (AI) technology solutions for beauty and fashion technology, in partnership with Good Glam Collection Today announced the launch of a new virtual experience and AI skin analytics experiences that will revolutionize the shopping journeys of its D2C brand customers across India. These highly popular, fast-growing, and innovative beauty and skincare brands are the latest to now offer personalized, interactive, and high-touch online shopping experiences.
This press release features multimedia. View the full version here: https://www.businesswire.com/news/home/20230103005874/ar/
Perfect Corp partners with Good Glamm Group (Graphic: Business Wire)
Features of this partnership:
Unique virtual makeup shopping experiences using augmented reality technology
MyGlamm customers in India can now enjoy a truly unique and immersive shopping journey virtual arrangementsBy experimenting with beauty products in real time with realistic results. Cutting-edge AI technology, paired with the latest augmented reality overlay, creates an ultra-realistic product experience for beauty lovers to experiment with and manipulate. The super-personal instant experience is simple and easy to use, increasing customer satisfaction and trust, and helping to create interactive and engaging shopping journeys without the need for physical product sampling.
Highly accurate skin analysis measuring 7 key metrics with product recommendation
Award winning Perfect Corp AI skin analysis This solution enables consumers of the Organic Harvest and St. The ultra-accurate skin analysis experience integrates the latest advances in deep learning to provide visitors with a highly accurate assessment, giving users a unique skin score across a number of indicators including wrinkles, spots, moisture, dark circles, oiliness and more. By analyzing the results of a skin scan using artificial intelligence technology, the ultra-fast and reliable tool is able to recommend a specific skincare routine to every Organic Harvest and St. Botanica. Our specially formulated skin care regimen formulates products to target the unique issues identified, giving users a truly unique and personalized experience.
Meet consumer demands by creating unique shopping journeys
“We are thrilled to partner with Good Glamm Group to bring our ultra-realistic virtual makeup try-on tool and dermatologist-approved skin analysis technology to all beauty lovers in India. We are excited to launch a new batch of one-stop shopping trips,” said Perfect Corp founder and CEO, Alice Chang. complete with product experiences and highly personalized product recommendations.” “We are committed to reshaping the consumer shopping journey for beauty and fashion in India through our cutting-edge technology solutions powered by AI and AR, helping brands deliver the most authentic and high-tech digital experiences.”
Speaking about the partnership, Sukhleen Aneja – CEO, Good Brands Co, The Good Glamm Group, expressed, “The beauty and cosmetics industry is expanding, and cutting-edge technological developments have completely changed the sector. We at The Good Glamm Group are very excited to partner with Perfect Corp. to introduce this new AI-powered skin analysis and AR Makeup Virtual Try-in experiences with the goal of constantly reinventing ourselves. To provide consumers with customized beauty services.
To learn more about Perfect Corp’s AI skin analysis solution, please visit: https://www.makeupar.com/business/products/ai-skin-diagnostic
To learn more about Perfect Corp’s AR Makeup Virtual Try-on, please visit: https://www.makeupar.com/business/products/virtual-makeup
To experience the new AR tool for trying MyGlamm makeup for yourself, please visit: https://play.google.com/store/search?q=myglamm&c=apps
To try Organic Harvest’s new AI skin analyzer tool for yourself, please visit: https://play.google.com/store/apps/details?id=com.organicharvest
To try St. Botanica’s new AI skin analysis tool for yourself, please visit: https://play.google.com/store/apps/details?id=com.stbotanica.ecommerce
About Good Glam Collection:
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm Group is South Asia’s largest innovative content and commerce conglomerate comprising a portfolio of innovative and fast-growing beauty and personal care brands, powered by a digital content ecosystem. and originator assets.
Good Glamm Group has three main divisions:
-
Good Brands Co, led by Sukhleen Aneja, is South Asia’s largest collection of DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra.
-
Good Media Co led by Priyanka Gill is one of the largest digital media companies in the world which includes POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. It has a large digital audience of 200 million MAU and gets 4 billion monthly impressions.
-
The Good Creator Co led by Sachin Bhatia is one of the largest influencer platform in the world that tracks 1.5 million influencers. The company also includes popular influencers MissMalini and Vidooly – one of the world’s leading content and influencer analysis platforms.
The Good Glamm Group International team led by Asad Raza Khan is headquartered in Dubai. It acts as the international distribution and sales platform for the beauty and personal care brands within the group.
This incredible digital reach when combined with the Good Glamm Group’s 50,000 offline points of sale, gives the brands within the Good Glamm Group an unprecedented multi-channel scale, further amplified by the Group’s unparalleled expertise in DTC growth, and new product development, technology and data science. Good Glamm Group has also established an international division with teams in Singapore and Dubai.
The Good Glamm Group affirms its commitment to holistic beauty and beauty products that are cruelty-free, vegan, eco-friendly, and clean, and focuses on creating engaging experiences for consumers, truly enhancing their lives through positive content and inspiring creators. Good Glamm Group is South Asia’s first unicorn beauty DTC and is backed by high-profile equity investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, and Trifecta Capital, Ascent Capital, Alteria Capital, Tano Capital LLC and the Mankekar Family Office. https://goodglamm.com/
About Perfect Corp.
perfect company. It is the leading provider of SaaS AI and AR beauty and fashion technology solutions, dedicated to transforming shopping experiences by empowering brands to embrace the digital-first world. Partnering with the biggest names in the industry, Perfect Corp’s portfolio of enterprise solutions provides synergistic, technology-driven experiences that facilitate sustainable, highly personalized and engaging shopping journeys, as well as empowering brands with the next generation of consumer goods. To find out more, please visit https://www.makeupar.com/business
View source version on businesswire.com: https://www.businesswire.com/news/home/20230103005874/ar/
Contacts
Click on Contacts
Perfect Company Administrator website: https://www.makeupar.com/business
Perfection Company linkedin: https://www.linkedin.com/company/perfect-corp/
big company: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
India: Tanuj Mishra at tanuj_mishra@makeupar.com or by phone +91-9555210675