The virtual reality documentary On the Morning You Wake Opens at MoMI

The Museum of the Moving Image will present In the morning, you wake up to Nuclear Threat: Exploring Social Impact through Virtual Reality From January 20th to February 12th. It is co-presented by Games for Change, and the exhibit includes performances by In the morning you wake up (to the end of the world)is a virtual reality (VR) documentary at the heart of a global campaign for nuclear disarmament that demonstrates the unique power of immersive storytelling for social impact, exploring the project’s production and impact around the world.

“MoMI is proud to partner with Games for Change to deliver In the morning you get upsaid Carl Goodman, the museum’s executive director. “What is fascinating about the work is how new technologies of creative expression can be used to confront and address one of the world’s most powerful technologies of destruction. Whether through documentaries and television or through immersive media, MoMI continues to explore and create awareness, and hopefully catalyze Taking action on the most pressing global threats.”

In the morning you get up is a virtual reality documentary that immerses viewers in the first-hand experience of people in Hawaii who faced a nuclear threat. On the morning of January 13, 2018, a message from the Hawaii Emergency Management Agency appeared on phones across the state: “Ballistic missile threat in direction of Hawaii. Seek immediate shelter. This is not a manoeuvre.” As cellular communication networks collapse and panic spreads, 1.4 million people have come to understand the true, growing, and urgent nature of today’s nuclear threat. Thirty-eight minutes later, the alert was withdrawn. Although nothing happened, everything changed.

Coming at a critical moment for public awareness and understanding of nuclear proliferation, the project offers a human-centered perspective on a complex geopolitical issue, illustrating the fundamental injustice of a world held hostage by nuclear weapons. Created by Archer Mark and Atlas V, In the morning you wake up (to the end of the world) It was originally designed in partnership with social impact organization Games for Change and Princeton University’s Global Science and Security Program. Since its world premiere at the Sundance Film Festival in January 2022, In the morning you get up She inspired audiences around the world to take action to shape the future of nuclear weapons policy and to participate in the global movement to abolish nuclear weapons.

In the morning you get up “It is a transformative work of art and a validating point of the power of immersive technologies to create social impact,” said Executive Producer Susanna Pollack, President of Games for Change. “We are thrilled to collaborate with MoMI on this first-of-its-kind exhibition at the American Museum In the morning you get upwhich aims to spark critical dialogue and action for the abolition of nuclear weapons, and to inspire current and future innovators and change-makers to continue pushing the boundaries of immersive storytelling for impact.”

Through realistic live audio testimonies and performances recorded using the latest in volumetric video capture technology, the experience brings human stories to life in a 3D world that provides a visual metaphor for the chaos and panic in the immediate aftermath of an alarming event. By seamlessly integrating documentary storytelling with innovative production techniques and a broad audience education and impact campaign, In the morning you get up Shows how emerging technology amplifies the power of storytelling to drive social change. This exhibition provides an opportunity to see a virtual reality project, and also provides insight into the creative storytelling process, technical innovation, and the global impact of film. Watch the trailer.

In the morning you wake up (to the end of the world) Created by Archer’s Mark and Atlas V – my producers Notes about VR blindness—Produced by Games for Change and Princeton University’s Science and Global Security Program. Supporters include VR for Good, Arte France and the British Film Institute. The project is currently being distributed internationally by Astrea.

exhibition In the morning, you wake up to Nuclear Threat: Exploring Social Impact through Virtual Reality It will be on display at the runway exhibition of the Ministry of Islamic Finance. Tickets for the virtual reality documentary are $15 and include access to the exhibit (an additional $5 provides access to all museum exhibits). For more information and to purchase tickets, visit

The Museum of the Moving Image (MoMI) is the only institution in the United States that deals comprehensively with the art, technology, enjoyment, and social impact of film, television, and digital media. In its stunning facility in Astoria, New York, the museum presents exhibitions; discussion show presentations featuring actors, directors, and creative leaders; and educational programmes. It houses the largest collection of moving artifacts in the country and screens more than 500 films annually. Its exhibitions – including the basic exhibition behind the screen And Jim Henson Gallery– Noted for its integration with physical objects, interactive experiences, and audiovisual presentations.

Since 2004, Games for Change (G4C) has empowered game creators and innovators to make a difference in the real world – using games and immersive media to help people learn, improve their communities, and make the world a better place. G4C partners with technology and game companies, nonprofit organizations, foundations, and government agencies to run world-class events, public arcades, design challenges, and youth programs. G4C supports a global community of game developers working to use games to solve real-world challenges, from humanitarian conflict to climate change and education.

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